Validation Roadmap
Your experiment, riskiest first
The cheapest experiment that tests the assumption most likely to kill the idea — with the steps to run it and the bar that decides what happens next.
Prescribed sequence
Sample1
5 problem interviews
PrescribedTests: Problem / Desirability — the riskiest assumption
- Method
- Mom Test-style discovery calls
- Cost / effort
- Low effort · ~1 week
- Evidence strength
- Strong qualitative signal
2
Fake-door landing page
QueuedTests: Demand — would people sign up?
- Method
- Smoke-test page + ad traffic
- Cost / effort
- Low effort · ~3 days
- Evidence strength
- Quantitative signal
3
Pricing / pre-sale probe
QueuedTests: Willingness to pay
- Method
- Pre-sale or letter-of-intent
- Cost / effort
- Medium effort
- Evidence strength
- High-confidence signal
This is a sample sequence. Generate a plan on the Idea Canvas to prescribe the experiment for your idea.